Advertising Effects on the Brain

Regions in the brain that involve emotions and decision-making tend to experience higher activity levels or simulation when watching advertisements. The amygdala, hippocampus, orbitofrontal and the anterior cingulate regions control what we feel and what we do. Researchers have found that advertisement is just a level of manipulation used to get a person to buy a product or whatever is being shown. Advertisements can be tricky and can influence your mind to have irrational thinking when engaged. Thinking of past times, I can remember sitting in front of the television as a kid, and I hated when an advertisement would come on. I would be so aggravated at the fact my show was interrupted. Although I showed aggravation, my brain was still intrigued. Subconsciously, I was drawn right into the trap of irrational thinking. I wanted every toy on the screen and my brain was going right into the trap that marketers placed for certain audiences. ...